mtv: lifestyles of the biggest standoms​

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"Lifestyles of the Biggest Standoms" was the first digital show launched on YouTube following MTV's global rebrand. This comprehensive rebrand, introduced in August 2021 to celebrate MTV's 40th anniversary, featured a multicolored hero logo, the MTV Gravity font, and new patterns inspired by the original MTV moon landing ID. The redesign aimed to blend classic visual cues with a modern user experience, enhancing brand equity and recognition.

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The show explores the collections of super fans across the U.S., each episode focusing on a particular artist and their dedicated followers. As Senior Motion Designer for the Creative Digital Team, I was responsible for implementing the new MTV rebrand graphics package into digital shows. This included creating Motion Graphics Templates (MOGRTs) for seamless use across all editors, ensuring consistency and ease of use in the show's production process as well as the creation and implementation of bespoke graphics for this show.