Busuu: Acquisition Campaigns

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Working closely with the acquisition team at Busuu, I regularly contributed to ASO, UAC, and ACi campaigns, as well as paid social ads, particularly for Meta. Focusing on prospecting and retargeting audiences, my goal was to ensure high user engagement and maintain a strong click-through rate (CTR). I was responsible for designing and animating these campaigns, overseeing the entire creative process from start to finish while collaborating closely with copy, social, localization, and acquisition teams.

The deliverables included an extremely large number of videos in all dimensions, translated into multiple languages. This required a well-thought-out design and animation process to ensure all assets could be adequately translated and resized. Despite tight deadlines, I successfully delivered a high volume of assets, enabling constant creative refreshes to effectively address ad fatigue and enhance the performance of Busuu's acquisition channels.