MTV: 2020 VMAS

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For the 2020 VMAs (Video Music Awards), the challenge was to seamlessly apply the VMA look across various MTV franchises and platforms with established identities. The goal was to promote VMA content and drive tune-in. The content created was distributed across YouTube, Instagram, Instagram Stories, and Snapchat Discover. Additionally, branded Giphy stickers and lenses for Facebook, Instagram, and Snapchat were developed as ancillary deliverables.

 

My role in this project involved creating and animating engaging visual content that aligned with the VMA branding while resonating with the distinct styles of each platform.

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